graphics and bespoke products






furniture, object and artwork selection






built-in elements and material palette




    Detail_2 Detail_3


interior layouts and building interfaces




Project vision and benchmarking



    test 3


Our global economy has led to the commodified availability of products and materials anywhere around the world, often resulting in faceless “luxury” developments. Today, buyers in the premium market are instead looking for individual, bespoke and real experiences. We research the local context of materials, craftsmanship and cultural identity for each project to imbue the design concept with a sense of place. Our homes are therefore rooted in history yet contemporary, to create unique, credible and timeless interiors. This approach adds important value to desirable residential brands by telling the story of the curation and provenance of the design.

The ergonomic fit of fixtures, the sensory comfort and the intuitive use of systems inform our designs from the beginning. But the physical, measurable aspects of comfort are simply the starting point for us. We believe that the intangible qualities that can lift the spirit, surprise and delight are just as important: The poetic dimension of how light enters a room, the ability of colour to dramatically transform a space, the tactile qualities of natural materials. Ultimately, it is about a better quality of life.

We organise space to create functional and beautiful residential interiors. Designing from the inside out, we consider the human scale and use of each room from concept to detail.

Our position as an interiors focused studio with an architectural background means we can combine the strategic and rational approach of an architect with the sensitivity and skills of an interior designer. This integrated approach has allowed us to generate efficient and effortless interiors for exceptional residential developments as well as highly bespoke private homes. The result are environments that are developed from inception to completion to an extraordinary level of coherence, quality and value.


It is increasingly difficult for developers to set their projects apart as quality standards continue to rise throughout the industry alongside market expectations.
We anticipate future market needs and expectations. To this end we compare local and global competitor markets drawing upon our project database.
We start from a strong research basis analysing reference projects, identifying inherent branding potential and define bold design strategies.
We help developers to create lasting value.

A home is a significant investment and financial risk for private clients and speculative developers. We are used to working with budgets – no matter how tight or generous they might be. In every case, it is our challenge to extract the greatest benefit out of a set cost frame by analysing the inherent design potential and together with the quantity surveyor, advising the client on the options. We identify key elements of the interiors which will have the greatest beneficial impact – reversely, we point out less important parts of the project – thereby developing a design strategy that strikes the optimum balances between aspirations and budget.

For us, every project starts with asking the right questions and listening before giving answers. We challenge the design brief and explore the design potential jointly with the client. We understand design as a process of continuous refinement, research and development. Ultimately, every project is as good as the shared enthusiasm and mutual trust between client and designer. Charles Eames summed it up when he said : ”The role of the designer is that of a good host anticipating the needs of their guest.”


State of Craft
28 London Bridge Street
London SE1 9SG


We have extensive residential experience having worked on some of London’ s most valuable developments including the Shard Residences.

Our staff have worked on projects including One Hyde Park, Portland House, De Vere Gardens as well as numerous high-end private homes.

With our backgrounds as architects and specialisation in interior design we combine different skills working from the inside out and creating well-considered, generous and effortless projects.



Key People

Daniel Goldberg, RIBA BDA

Daniel is the founder and creative director of State of Craft. He has worked on a broad spectrum of exceptional projects in London ranging from award winning architecture to interiors and branding. Prior to setting up his own studio, he qualified as an architect in Germany and has gained more than 10 years of experience in premium projects as head of design in some of London’s most prestigious design companies. Daniel offers a unique insight into the high-end London development market having masterminded the space planning for some of the world’s most coveted residential real estate.


Ben Wright, MA
Project Director

Ben has over 8 years of experience as a designer and project leader specialising in high-end residential and cultural projects. He was the Principal Associate at Jonathan Woolf Architects for 6 years and a Designer at David Chipperfield Architects before joining State of Craft in 2013. Ben has also taught at a number of architectural schools including Kingston, London Metropolitan and Brighton. He brings considerable expertise with regard to concept and strategy, detailed design and project management.


Mário Lourenço MArch ARB
Project Architect

Mário studied and qualified as an Architect in Portugal.
He has since worked with award winning practices in Lisbon, Shanghai and London.
Before joining State of Craft, he worked for David Chipperfield Architects on several key London projects including Elizabeth House, Portland House, The Royal Academy of Arts and PACE Gallery.